Brent Rippentrop
Financial Services Professional
United States
Past
• Vice President, Marketing at John Deere Credit
Education
• Iowa State University
• Dartmouth
Connections
  • None
Recommendations
  • None
Industry
  • Financial Services
 

Brent Rippentrop 's Summary

Summary:

Brent Rippentrop is an executive with a wide range of experiences with Deere and Company that enabled him to build an extensive set of business skills. In addition to his proven marketing and business development skills, Brent Rippentrop’s extensive leadership qualities led him to roles such as Vice President of Marketing for John Deere Credit, Director of Market Development for Sunstate Rental Equipment, and Director of Rental Marketing for the Construction and Forestry Equipment Division. A 30-year veteran of the company, Brent Rippentrop wields a broad range of experience across numerous divisions within the company, including business development, finance, and marketing. Brent Rippentrop laid the foundation for his professional success as an undergrad at Iowa State University. Committed to academic excellence, Brent Rippentrop graduated with his Bachelor of Science in Agricultural Business and Accounting with distinction. Brent Rippentrop later supplemented his professional growth and knowledge with executive education and global leadership courses at the Dartmouth University Tuck School of Business. Additionally, Brent Rippentrop maintained a position on the Board of Directors for the American Financial Services Association. Outside of his professional pursuits, Brent Rippentrop enjoys giving back to the community. In addition to regularly supporting charities such as United Way and St. Boniface Catholic Church, Brent Rippentrop served on the Board of Directors for the Waukee YMCA. Presently enjoying an early retirement, Brent Rippentrop spends a large portion of his time with his family. Dedicated to helping his loved ones realize their own dreams, Brent Rippentrop remains one of his son’s biggest supporters in his competitive swimming aspirations. Brent Rippentrop currently resides in Iowa.

Specialties:

Financial management, mergers and acquisitions, strategic planning, financial services product development, relationship management, channel management, research & analysis, go-to-market strategies for financial services

 

Brent Rippentrop 's Experience

Previously:
Vice President, Marketing at John Deere Credit
(Financial Services)
June 2003 - March 2009 (5 years 9 months)
Marketing responsibilities for John Deere Credit's U.S. and Canadian operations. Member of Senior Management Team for John Deere Credit.

Pricing, product development, market research and analysis, advertising and communications, call center support, e-communications, strategic marketing, go-to-market tactics.

Researched and created customer and channel focused value propositions. Generated over $200 million in annual incremental sales through direct marketing efforts. Increased finance market share against competitors with lower pricing by creating and delivering upon a deeper understanding of customer and channel needs. Created a direct marketing "center of excellence" which became the hub of Deere and Company's direct marketing activities for the U.S. and Canada.
 

Brent Rippentrop 's Education

Dartmouth (Executive Education, Global Leadership , 2006 - 2007)

Iowa State University (Bachelor of Science (BS) , Agricultural Business, Accounting , 1976 - 1980)
 

Brent Rippentrop 's Additional Information

Interests:

 Golf, family activities, supporting my son's competitive swimming

Groups and Associations:

 American Financial Services Association: Board of Directors - 2004-2008, United Way, St. Boniface Catholic Church, Waukee YMCA: Board of Directors - 2004-2009
 

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