Kent Wakeford
Senior Vice President
United States
Current
• Senior Vice President at Clearspring Technologies
Past
• President at The Enthusiast Network
• Vice President at AOL
• Attorney at O'Melveny & Myers
Education
• University of Southern California
Connections
  • None
Recommendations
  • None
Industry
  • Internet
 

Kent Wakeford's Summary

Summary:

Mr. Kent Wakeford leverages over a decade of professional experience toward his current role as an independent Legal and Business Consultant. Possessing a wide variety of clients, Kent Wakeford maintains a reputation for excellence. An expert in digital media, Kent Wakeford has worked with a premier widget and viral syndication company, MySpace, Bebo, and the largest fan community application on Facebook. Kent Wakeford’s most recent position as Senior Vice President of Clearspring Technologies, Inc. prepared him for his current role in consultancy. As Senior Vice President, Kent Wakeford was in charge of all business development endeavors. An expert at identifying and implementing new channels of opportunity, Kent Wakeford was instrumental in developing business relationships between Clearspring Technologies and over 200 companies, including sports leagues, web 2.0 companies, major social networks, and a variety of media companies. Kent Wakeford also served as the company’s General Counsel and was a member of its operations committee. Kent Wakeford began his career as an Attorney for O’Melveny & Myers. Kent Wakeford specialized in law pertaining to media and entertainment. Kent Wakeford accepted the role of Vice President of America Online (AOL), where he led the facilitation of partnership developments and established marketing strategies. Additionally, Kent Wakeford served as a representative for AOL on the Interactive Advertising Task Force, where he assisted in negotiating and standardizing AAAA’s terms and conditions. After several years with AOL, Kent Wakeford joined The Enthusiast Network as President. Responsible for overseeing every aspect of the business, Kent Wakeford’s expertise led to 100% year-over-year growth, as well as dramatically increased monthly visitors and page views. Outside of work, Kent Wakeford maintains an intense interest in helping others. Kent Wakeford’s most recent charitable endeavor was as President of the nonprofit group Care for the Homeless. Kent Wakeford also served as President of Susan’s Place, a group dedicated to providing transitional housing for homeless women in New York. Mr. Kent Wakeford currently resides in Los Angeles, California.

Specialties:

Developing digital media strategies and partnerships with emphasis on online content syndication, cross-platform marketing relationships, revenue generating advertising and ecommerce partnerships, remnant advertising solutions, mobile distribution, and affiliate agreements. Sourcing, evaluating and structuring the sale and acquisition of digital media assets and companies.

 

Kent Wakeford's Experience

Currently:
Senior Vice President at Clearspring Technologies
(Internet)
May 2007 - Present (5 years)
Clearspring is the leading provider of widget creation, distribution, tracking and monetization services, used by the world's largest media companies, advertisers, and widget developers. We help publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience.

Mr. Wakeford was Senior Vice President and General Counsel of Clearspring Technologies and a member of its operations committee. Mr. Wakeford was responsible for all business development activities and legal affairs for the leading social media and online viral content syndication company. Mr. Wakeford structured and negotiated over two hundred relationships with media companies, online music platforms, social networks, widget developers, blogs, mobile media platforms, ad networks, social bookmarking platforms, and other Web 2.0 companies.
Previously:
President at The Enthusiast Network
(Internet)
October 2004 - April 2007 (2 years 6 months)
The Enthusiast Network is a leading enthusiast community network of websites focused on lifestyle entertainment.

Mr. Wakeford lead the development and sale of an enthusiast publishing company with 35+ enthusiast websites, two digital magazines, and streaming video platform. Mr. Wakeford was responsible for strategic and day-to-day activities, including a staff of 22 employees, P&L management, and bringing the company to a cash flow positive position. Mr. Wakeford increased revenue with over 100% year-over-year growth, grew unique visitors to over 900,000 per month and pages views to over 15,000,000 per month.

Mr. Wakeford sourced and negotiated acquisitions of a major competitor and various enthusiast websites. The Enthusiast Network was sold in 2007.Vice President at AOL
(Internet)
February 1999 - October 2004 (5 years 8 months)
AOL is a leading global ad-supported Web company, with a comprehensive display advertising network in the U.S., a suite of popular Web brands and products, and a leading social media network.

Mr. Wakeford spent five years at AOL and held various positions as Vice President where he was responsible for leading a team charged with developing strategies and partnerships across AOL's web properties, including Netscape, CompuServe, AIM, DigitalCities, Spinner, WinAmp, ICQ, MapQuest, MovieFone, and America Online. Mr. Wakeford developed cross-platform marketing programs with industry leading retail, travel, health, entertainment, search, finance, and small business companies. He facilitated integrated marketing partnerships across TimeWarner's family of brands including Time, Inc., Warner Bros., CNN, and Fortune.

Mr. Wakeford represented AOL on the Interactive Advertising Bureau (IAB) task force to negotiate and publish the AAAA's standard terms and conditions V.2.

-Attorney at O'Melveny & Myers
(Internet)
September 1996 - February 1999 (2 years 5 months)
Leading national law firm.

Mr. Wakeford started his career as an attorney at O'Melveny & Myers with a specialty in media and entertainment. Mr. Wakeford completed investments, acquisitions and film financing projects with major film studios, music labels, and publishing companies.
 

Kent Wakeford's Education

University of Southern California (J.D. , Law , 1993 - 1996)
 

Kent Wakeford's Additional Information

Groups and Associations:

 State Bar of California (IP Section), Association of Corporate Counsel (IP Section), Association of Media & Entertainment Counsel

Honors and Awards:

 - Recipient of Gerald G. and Sally D. Kelly Award for highest scholarship. - Recipient of Norma Zarsky Memorial Award for excellence in the field of entertainment law.
 

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