Pierre Bertrand's Summary
Summary:
Developing and implementing company strategies based on the needs of the regional divisions he oversees, Pierre Bertrand serves as Regional Marketing Director for pharmaceutical firm Pfizer, Inc. Pierre Bertrand has achieved leadership roles with Pfizer for nearly a decade, leveraging his expertise in various functions throughout the United States and Canada. To prepare for his career in healthcare and pharmaceutical management, Pierre Bertrand received his BA in Economics from Concordia University, and soon thereafter completed his MBA in Operations, Marketing, and Finance from the University of Windsor. Pierre’s first step in the industry was with Allegiance Healthcare, where he excelled in positions relating to financial management, business development, and market research and analysis.
Pierre Bertrand started his tenure at Pfizer as Business Finance Manager for its Canadian division, and subsequently transitioned into a brand management role. Examining market expenses for the whole business unit, Pierre Bertrand led the national strategies for a group of six brands. By working with the field force and focusing on mutually beneficial partnerships with key accounts, he increased their sales by more than 500 percent. Bertrand was also a key member of the team in charge of Pfizer’s Pharmacia Integration. Transitioning to Pfizer Animal Health as Senior Marketing Manager of United States Cattle Biologicals, Pierre Bertrand oversaw direction for the company’s Cow-Calf sector, leading a cross-functional team to develop strategies for a segment worth $180 million. Pierre Bertrand lent his expertise to national multi-media campaigns for the SelectVAC brand, winning First Place in the Best of NAMA in 2007. Pierre Bertrand’s other accolades during this time include a PAH Innovation Award from IHHP in 2006, the PAH Brand Stewardship Award in 2006, and the Best of NAMA First Place Winner, Single Page Ad in 2007.
A year before achieving his current position as Regional Marketing Director, Pierre Bertrand offered management expertise to four regions as Director of POWERS Regional Strategy. Pierre Bertrand performed analyses and spearheaded strategies that were implemented at the regional level and required headquarters’ support. Transitioning to his current role of Regional Marketing Director in 2009, Pierre Bertrand develops and implements strategies that are customized to the markets he serves, with tactical plans specifically tailored to the state business plans. In the past year, Pierre Bertrand has played an instrumental role in growing Pfizer’s $2.8 billion business.
Specialties:
Development of compelling brand management plans; Effective Analysis of Market Opportunities; Outstanding and Accurate Operating Plans/Budgets; Ability to resourcefully execute and lead